- Trader Joe’s has developed a cult following for its wide selection of relatively affordable products.
- The grocery chain has launched a new podcast where executives talk about a number of topics, including why many of its products are private label, how its wines are so cheap, and why it sells bananas individually instead of by the pound.
Fans of Trader Joe’s praise the grocery chain for its wide selection of private-label products, cheap wines, and approachable, nautical theme. At peak hours, people often wait in long lines just to get in to the store — and that’s before they even do their shopping and then get in line to check out.
Trader Joe’s knows how obsessed people are — in response to questions and comments from fans wanting to know more about the brand, it launched a podcast to give shoppers an inside look at the company. The podcast is hosted by Marketing Director Tara Miller and Vice President of Marketing Product Matt Sloan, who cover topics like Trader Joe’s products and values, the history of the chain, why it calls its employees crew members, and its famously cheap wines.
Here are some of the most interesting facts you may not know about the chain: