Alibaba (BABA) stock is performing remarkably well lately, shares of the Chinese tech leader have gained nearly 54% in the past 12 months. With the stock trading near historical highs, investors may understandably feel reluctant to initiate a position in Alibaba at current prices.

However, only because the stock is doing well, that doesn’t mean that the best is already in the past for investors in Alibaba. In fact, valuation is still quite reasonable considering the company’s growth rates.

Statistical data has proven that quantitative factors such as financial quality, valuation, momentum, and relative strength can be powerful return drivers for stocks over the long term. According to these indicators, Alibaba stock still offers plenty of upside potential.

A High Quality Business

Alibaba is the top player in the e-commerce industry in China thanks to its two main portals: Taobao focused on C2C transactions and Tmall for B2C operations. In addition, Alibaba is a leading player in digital payments with Alipay, and it also has a sizeable presence in cloud computing and digital entertainment, among many other segments where the company operates.

The company has access to massive amounts of data from its multiple businesses in areas such as marketplaces, financial services, logistics, cloud computing, media and entertainment, and online-to-offline services. Data is the new oil, and Alibaba owns gargantuan amounts of strategically valuable data.

Besides, the network effect plays a key role in industries such as e-commerce and digital payments. Buyers and sellers attract each other to the leading e-commerce and digital payments platforms, which creates a virtuous cycle of sustained growth and increasing customer value for a market leader such as Alibaba.

Financial performance doesn’t leave much to be desired. Total revenue during the quarter ended in March of 2018 amounted to $9.87 billion, increasing by 61% year-over-year. The company ended the quarter with 552 million users on its China retail marketplaces, an increase of 37 million new users versus December 31, 2017.

Image source: Alibaba

Alibaba is aggressively investing in all kinds of growth initiatives, and this is having a negative impact on profit margins at the whole company levels. On the other hand, profitability at the core business level is huge and expanding.

Image source: Alibaba

Reasonable Valuation

Even the most powerful growth company can be a mediocre investment when valuation is excessively high. However, that’s hardly the case when it comes to Alibaba, since the stock is trading at fairly reasonable levels considering the company’s financial performance.

Wall Street analysts are on average expecting Alibaba to make $6.46 in earnings per share for the current year – fiscal year 2019 – and $8.65 in earnings for fiscal year 2020. Under these assumptions, the stock is trading at a forward price to earnings ratio of 32 times earnings for the current year and 24 times earnings for next fiscal year.

Price is what you pay and value is what you get. Alibaba is highly profitable growth business, and the company can easily justify an above-average valuation levels based on its current performance and long term potential.

Strong Momentum

Stock prices don’t just reflect current fundamentals, but expectations about those fundamentals can be even more important. When a company is delivering better than expected earnings and expectations about future earnings are increasing, this generally means that the stock price is increasing too.

Alibaba delivered both sales and earnings above Wall Street expectations in the most recent quarter. Although there have been some small negative adjustments to earnings forecasts in recent weeks, the main trend in earnings expectations over the past year is clearly positive.

The chart below shows the evolution of the stock price in comparison to earnings expectations for both the current year and next fiscal year. Like usually happens, earnings expectations and the stock price tend to move in the same direction. As long as the trend remains in place, rising earnings expectations should provide a strong upside fuel for Alibaba stock.

BABA data by YCharts

Vigorous Relative Strength

In the stock market, as in life in general, winners tend to keep on winning over time. Stocks that are outperforming the broad market in general and the industry in particular tend to continue doing so more often than not.

Besides, money has an opportunity cost. When you buy an investment with below-average returns, that money is not available to be invested in companies with superior performance. For this reason, we don’t just want to buy stocks that are doing well, we want to buy the names that are performing materially better than others.

BABA data by YCharts

Alibaba is widely outperforming both the iShares China Large-Cap ETF (FXI) and the Invesco China Technology ETF (CQQQ) over the past 12 months. Superior relative strength bodes well for investor in Alibaba over the middle term.

Putting It All Together

The PowerFactors system is a quantitative investing system available to members in my research service, “The Data Driven Investor.” This system basically ranks companies in a particular universe according to the factors analyzed in this article for Alibaba: financial quality, valuation, momentum, and relative strength.

The system has produced solid backtested performance over the long term. The chart below shows how the 50 stocks with the highest PowerFactors ranking in the Russell 3000 index performed since 1999. The backtesting assumes an equal-weighted portfolio, monthly rebalanced, and with an annual expense ratio of 1% to account for trading expenses. The benchmark is the iShares Russell 3000 ETF (NYSEARCA:IWV).Data from S&P Global via Portfolio123

The system materially outperformed the benchmark, with annual returns of 18.28% per year versus an annual return of 6.23% for the market-tracking ETF in the same period. In other words, a $100,000 investment in the iShares Russell 3000 ETF in January of 1999 would currently be worth around $321,600, and the same amount of capital allocated to the PowerFactors system would have a much larger value of over $2.57 million.

Alibaba is one of the stocks currently recommended by the PowerFactors system, and the company gets particularly high scores in financial quality and relative strength. If statistical evidence is any valid guide, then Alibaba is well-positioned for attractive returns going forward.