Here’s how Amazon plans to reach even more customers
Amazon is planning on expanding its Whole Foods Market empire in hopes that it will reach more people.
The Seattle-based company announced that it aims to add bricks-and-mortar locations to suburbs and other areas where the organic grocer is adding more customers since it was bought by Amazon last year, according to Bloomberg, which cited a person familiar with the plans. The move would allow more customers to tap into Amazon’s Prime Now two-hour delivery service.
The company has been pushing to expand in the $840 billion grocery business since buying Whole Foods Market for $13.7 billion in 2017. Amazon has used discounts to lure Prime members to physical Whole Foods Market stores. Now it needs more stores that are closer to more people, according to a report over the summer by Sense360. Amazon’s Prime Now service offers delivery from Whole Foods Market in as little as an hour in more than 60 cities.
To read the entire Bloomberg article, click here.